A six-pack to go? For your successful marketing transition and customer experiences.
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/#b2bmarketingbestpractices Curation Friday. For a long time, I have been an Economist subscriber. They get it right, especially beyond the borders of... Read More
The 7th of 10 Compelling Reasons You Want Winners Working for Your Success!
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#b2bmarketingbestpractices No. 7. – Better Buzz! It’s not just the buzz around a victory that separates winners from losers, it’s the more... Read More
In 2014, B2B marketers struggled to provide engaging content. Did you?
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#b2bcontentmarketing This struggle is real. And 2014 was a year of realization for many businesses, and in 2015 many marketing strategies will... Read More
The 6th of 10 Compelling Reasons: Winners Accelerate Your Success.
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#b2bmarketingbestpractices No. 6. Solid Support. Behind every high-performance athlete or team is a cadre of coaches, friends and fans who fuel motivation.... Read More
Are you engaging top content talent to deliver results aligned with your B2B marketing plan?
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#b2bcontentoutsourcing Content Creators: Just Pay the Man (or Woman) Hire the best and most seasoned writers and editors you can find. They... Read More
The 5th of The 10 Compelling Reasons You Want Winners Working for Your Success.
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#b2bmarketingbestpractices 5. Positive Culture. For a team player, winning makes it easier to respect and listen to one another, because after all,... Read More
Work spaces impact creativity and productivity.
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#b2bmarketing Curation Friday. Attention fellow C-leaders, HR executives, space planners and creative marketing professionals. Why did it take a book to be... Read More
Are you just a Twitter bot or are you really human?
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#b2bcontentmarketing You, including my connections and colleagues, who consistently post on LinkedIn and Facebook via Twitter, might want to hit the Pause... Read More
Focus – the 4th of 10 compelling reasons to have winners working for your success.
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#leadership #b2bmarketingbestpractices 4. Freedom to Focus. As every golfer, baseball and tennis player and knows, you must keep your eye on the... Read More
Which metrics matter to marketing’s authentic and positive roles in sales growth?
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#marketingservices #B2Bcontentmarketing When it comes to metrics that matter, you need to look at the following types of key performance indicators (KPIs):... Read More