Are you just a Twitter bot or are you really human?

#b2bcontentmarketing

You, including my connections and colleagues, who consistently post on LinkedIn and Facebook via Twitter, might want to hit the Pause button and read a little deeper into this story. (see link below)

We need to see, feel and know that you are human and that you can actually listen, speak and write as one human to another. If you want to be more wildly successful, show us the real you.

We connect you with your customers using persuasive personal narratives and you look to us for measurable results.

Skype had a goal was to show the human impact of people connecting through their technology. So they created a heartwarming video of two girls living in different countries, each born with one arm, who formed a friendship on Skype.

To my ear, this echoes another key aspect of this new era of engagement marketing—listening.

Nothing demonstrates and highlights our humanity more than when we listen to our customers . . . first to understand, and to each other. The ability to then respond and interact thoughtfully, sincerely, and compassionately will separate the great marketers from the good marketers.

This sort of humanity in marketing will come from enterprises and start-ups alike as consumers’ expectations of their brands change. A new level of deploying best practices – being you.

http://blog.marketo.com/2015/01/flaunt-your-humanity-pgs-former-cmo-jim-stengel-on-the-next-era-of-marketing.html