If you didn’t’ do SXSW, what can you do next?

#b2bcontentmarketing

Curation Friday –

This is a pretty snappy recap of some of the CMO conversations in Austin last week . . . in case you don’t do SXSW . . . like I don’t. Here’s one key comment I like.

“We have so many signals about who customers are and what they’re doing,” said Dholakia, adding that this information can be leveraged to cultivate one-to-one relationships and build brand loyalty and affinity, thus making marketing smarter and more effective.

For more . . . http://blog.marketo.com/2015/03/sxsw-cmo-panel-recap-mashable-equinox-bloomberg-lp-and-marketo-weigh-in-on-the-current-state-of-marketing.html

And just to reinforce what really makes a difference; used correctly, B2B content outsourcing can bring plenty of measurable value by putting your organization in expert hands. The key component is to truly know and understand your company and its needs, so you make the right choice for the future growth of your company.

Then engage.

The Slade Group specializes in FCMO services, results and accountability.

And grow your internal team as you grow and prosper. Start with an FCMO, who can also create compelling content, and they will bring the specialists. Call us and we’ll listen – 512 799 4676.