Hubspot 3rd Party Validation of Best Practices.

In the flow of every business day, and what that day brings to clients and to us, we get regular feedback from our choices and the actions that follow them. That feedback we know comes in both qualitative and quantitative forms. We are either happy and feel good about what we’re doing or we leave the business day with some measure of weight bearing down on us for our attitude and what we did not do and what we did not do well.

Reports that gather the data our business ecosystem provided from the metrics we employ tell us in raw numbers what’s right and good and what’s not so hot. Entire companies and careers have been built around and flourish from looking at the symptoms and the sales and then telling us if we are on track, off track or just plain floating in space.

Long before the capacity to have and use milestones as marketing performance indicators, we had to analyze skimpy data and sales numbers to guide us on the path of maximizing human capital, financial resources and client offerings to deliver results that exceeded expectations. Now fast forward to the rush to content marketing and metrics-driven decisions and accountability. Both of which are good and needed.

So when we invest heavily in ongoing, time-segmented efforts to learn and use best practices as a small B2B marketing services firm, it’s truly unusual that we hear and see a third party validate our plans, processes, content and measures of success.

Recently a client asked that I sit in on a scheduled call with a Hubspot representative calling from their New York office. The call’s purpose was to qualify our client as a good prospective customer and to provide a platform for telling the Hubspot story. I was there to support and to ask clarifying questions if and as needed. I was prepared to take notes as the call played out.

As we talked through introductions, we moved to the meat of the conversation. How well did my client match up as an ideal Hubspot customer and how well was Hubspot telling it story about how its DYI inbound marketing software platform could create and deliver a ton of prospects to the client’s desk for a conversation and close? As I listened actively to both I made notes. As the call ended and I walked to the parking lot, it became amazingly clear. “We do that”.

So basically Hubspot gave The Slade Group an unbiased 3^rd part endorsement for our best practices aligning with this industry-leading company’s offerings;

ATTRACT – Create blog posts, eBooks, email campaigns, videos, and other content that answers questions your prospects are asking. Optimize it for search engines and share it on social media.

CONVERT – Turn page views and blog comments into leads with powerful offers. Use landing pages to promote valuable material. Engage serious prospects with clear calls to action.

AMAZE – Help your leads and prospects become delighted customers. Collect the information they share with you so you can help them on the issues that matter most to them. Then deliver the work that delivers the results they seek.

WE DO THAT!