B2B content marketing as it continues to evolve will soon become simply “marketing” again.
Why? In part it’s because content is just one of the ways you connect with your prospects and customers. Want to really differentiate yourself from other brands in your space?
Put down the data and get out of your office.
Get out of your office, Starbucks or Co-working space and into your customer’s experience. The good and perhaps the average parts of it too. Once you understand this on an emotional level, you can empathize with your customers.
This empathy will give you inspiration to find innovative ways to remove their pain, amplify their pleasure and the knowledge to be able personalize their experience.
Bring in the outsiders.
Disruptive startups and innovations come about as an idea of someone with vision. Rarely are they created by committees, brainstorm sessions, collaborative management. This is tough for big corporations with their inclusive management style and team everything.
Also, disruptive ideas tend to come from people outside your industry. People who have been locked into an industry for a long time, even when they are outstanding, tend to see things through the “industry’s perspective”. Like Chef Outsiders do with their marketing consulting.
Uber wasn’t started by people from the taxi industry. Tesla was founded by the guy who created PayPal. Airbnb was founded by a designer.
Bring a small group of outsiders to give you a fresh perspective. A designer, musician, biophysicist, a tech person, a creative or a marketing thought partner. These people will bring in a fresh perspective and aren’t held back by industry best practices. Let them run down your hall with scissors developing new and innovative ideas.
Take the best ideas and develop pilot programs with your internal teams, charging them to find even more innovation in the implementation.
The key lesson here is that brands must not ignore powerful voices outside their company.
As you seriously consider disrupting yourself and your processes, please take a look here:
Smaller and middle-market businesses and their leaders/owners are really bogged down with this and are well served to bring in an outsider in the form of a digital marketing agency with the talent and expertise to make B2B content marketing fun and profitable.
We have accrued the benefits and successes from working across and array of industries and company cultures. We add that new, broader perspective.
Subscribe to our upcoming posts on the details of B2B content marketing and media working together. We can keep you on the B2B content marketing effectiveness and sustainability best practices path. Or get you on it. And the right data to analyze. We get you there with a measurable ROI.
Email us – email@example.com or call us – 512 799 4676. You’ll be glad you did!