Are you a content strategist? Do you know one?

#concepttocontent

Curation Friday! Everyone’s doing content marketing. 94% of small businesses, 93% of B2Bs, and 77% of B2Cs use content marketing. Basically, that’s everyone.

A strategy is crucial for success. Let me provide a few tips related to developing strategy.

• A successful content marketing strategy starts with defining your KPIs (key performance indicators). Identify what numbers are important to you (e.g., views, shares, traffic, CTRs, conversions, etc.), and track them.
• Strategy needs to change over time. You can change your strategy when you realize that what you’re doing is not as effective as it could be. It’s called tweaking.
• Don’t rely on a content marketing company to make your strategy for you. There are plenty of content marketing companies out there, but they don’t usually get involved in strategy. That’s your job. Or you can make it mine in the short term. Their job is to sketch out your editorial calendar, to write your content, and to help you publish. They implement the strategy that you come up with.
• Publishing content is not a strategy. Content marketing strategy takes in the big picture of marketing — audience, revenue, profit, and brand. Deciding to have a blog and write articles is not a strategy.

Homework: Sit down with your leadership team and write out a strategy for content marketing.

That’s a lot! We can help you maximize a modest investment in the form of a high ROI!

Beware of the marketing cyborgs! Engage vision and talent!

We align the teams, both marketing and sales, to deliver measurable benefits including brand enhancement, customer experiences, sales growth and industry leadership. And to sustain these core benefits through learning and doing from data and results.

Come back for upcoming posts on the details of vision, purpose, content and media working together for small and middle-market business leaders and their B2B marketing services teams.

We can keep you on the B2B marketing effectiveness and sustainability best practices path. Or get you on it if you are not there yet. We know where you want to go. We know the right buttons to push. We get you there with a strong, measurable ROI.

Email us – info@sladegroup.com or call us – 512 799 4676. You’ll be glad you did!