Content curation . . . have a plan and become an all star!

Content is projected to grow exponentially to 8 zettabytes by 2015 according to Mary Meeker of KPCB. So you will need a content curation plan for a share of voice in 2014.

Curating content should be an enjoyable process where you get informed and educated about the happenings in your industry. It’s the path to creation. The content you curate should inspire you to create, or at least make it seem less daunting.

Look at what your competitors’ curate. Visit their social media sites to see what content gets shared, and which magazines or resources provided the information.

Be meaningful. Add your insight or opinion when sharing the content. A good content curator knows the difference between being helpful and being a nuisance. Don’t share just to share. Make sure there’s context and relevance for your audience. Save the fun, quirky content for the weekend or for your personal social media pages.

Call me to talk through your needs or challenges 512 799 4676.