Case studies from your customers, in the form of personal storytelling, are powerful forms of content that you can adapt to your social platforms and blog. As top B2B influencers like Jeff Bullas, Ellen Gomes and others hammer that tune on our social jungle drums, get a strategy and then get a partner to execute.
Lead generation is a perfect storm of content, platform and timeliness, all wrapped up with customer experience. At its heart should be the experiences of your customers – this needs to be the driving force behind creating valuable content, working with your sales teams to make it easier to move prospects through the funnel, and developing relationships with new and existing customers.
Newly minted marketers simply don’t have the support base to bring an understanding of your leads’ needs. Get a seasoned mentor to train them up and watch your future get brighter.
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