Just so you know, back in 2014, a colleague and I researched, created and published an in-depth slide deck to walk you through how to set up and deploy a results-drive ABM initiative.
It still lives and works today. And you can view it on Slideshare.
Meanwhile, Heidi does a credible job of encapsulating the process.
We can keep you on the B2B content marketing effectiveness and sustainability best practices path. We deliver a measurable ROI. You get the benefits!
Email us – firstname.lastname@example.org or call us – 512 799 4676. You’ll be glad you did.