17
Feb
2016
0

A nap a day keeps you a content marketing genius.

I suggest you seriously consider taking a daily nap for the following five reasons:

  1. A nap restores alertness. You know how your energy dips in the early afternoon? You start feeling a little sleepy and lose focus. It happens to most of us. A quick nap can bring us back up to speed.

The National Sleep Foundation recommends a short nap of twenty to thirty minutes “for improved alertness and performance without leaving you feeling groggy or interfering with nighttime sleep.”

Here’s a brief video that explains the science behind short naps. You can even maximize this benefit by drinking coffee directly before putting your head down.

  1. A nap prevents burnout. In our always-on culture, we go, go, go. However, we were not meant to race without rest. Doing so leads to stress, frustration, and burnout.

Taking a nap is like a system reboot. It relieves stress and gives you a fresh start.
Research subjects who nap show greater emotional resilience, improved cognitive function, and more. Just thirty minutes can prevent the day’s wear and tear from frying your circuits.

  1. A nap heightens sensory perception. According to Dr. Sara C. Mednick, author of Take a Nap, Change Your Life, napping can restore the sensitivity of sight, hearing, and taste.

Napping also improves your creativity by relaxing your mind and allowing new associations to form in it. When it came to making new connections, nappers had the edge in research done by the City University of New York.

  1. A nap reduces the risk of heart disease. Did you know those who take a midday siesta at least three times a week are 37 percent less likely to die of heart disease? Working men are 64 percent less likely! It’s true, according to a 2007 study published in the Archives of Internal Medicine.

“Taking a nap could turn out to be an important weapon in the fight against coronary mortality,” said Dimitrios Trichopoulos of the Harvard School of Public Health in Boston, who led the study.

  1. A nap makes you more productive. The secret to becoming more productive is not managing your time; it’s managing your energy.

(this is courtesy of the Michael Hyatt blog. Sometimes we don’t need to rewrite content to give you something actionable and valuable.

Before and after your B2B content marketing productivity nap, be present and consistent with your “why” message so that it resonates as you touch your targeted-account prospects 10-12 time before they convince themselves that you are their best choice for a purchase that makes them feel good. Repeat!

"B2B content marketing and social"

Be a visual, persuasive storyteller.

It’s challenging to catch your audience’s attention in social media, blogs and emails. There are too many distractions—ranging from noisy notifications, bombarded sidebar ads and a bunch of opened tabs. You need your messages to be as punchy and powerful as they can be. Talk to us.

#b2bcontentmarketing

Some related reading? You may also like . . .

http://lifehacker.com/5932754/the-science-behind-why-power-naps-help-you-stay-productive-and-creative

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