5 biggest small business marketing mistakes.

1. You Don’t Know What You’re Doing, But Do it Anyway
   You don’t really have a grasp of how businesses use social (or blogging, PR, or anything else) but you give it a shot. And so you’re filling your social profiles with self-promotion and links, and wonder why no one’s following you.
2. You’re on Every Social Site
   If there’s a new social media site out there, you’re on it. The problem is, your customers aren’t. You’re likely wasting a great deal of time updating your status on sites that simply don’t appeal to your audience.

Go for depth rather than breadth here. Find 1-3 sites your customers do spend time on, and focus your efforts there. Deliver so much value on these few sites that people rush to click Like or Follow.

3. You’re Not Marketing
   Business is good, and so you don’t think about what you’ll do when customers stop coming in. You convince yourself you don’t need to market your business, because you have plenty of it.

Marketing isn’t an activity you perform for right now; it’s one you do for the future. So while business is booming now, if you market now, you’ll keep it booming long into the future. Continue your marketing efforts so your brand stays in the spotlight permanently.

4. You Don’t Measure Results
   What’s all your marketing for if you have no idea if it’s generating leads or sales? You’ve got no excuse; social media platforms have analytics built in. Google Analytics is free. You have the ability to see how every blog article, Tweet, and ad brought (or didn’t) new customers to your door.

Figure out what’s working and do more of it. Eliminate what isn’t sending traffic and customers to you.

Marketing services that works so you can see the results.

5. You Put all Your (Marketing) Eggs in One Basket
   You love Twitter, and so you’ve made it your primary — scratch that — only marketing channel. You’ve forsaken other tools like blogging, other social sites, press releases, and advertising for this one marketing channel.

Come back for upcoming posts on the details of content and media working together for small and middle-market business leaders and their marketing services teams.

We can keep you on the B2B marketing effectiveness and sustainability best practices path. Or get you on it if you are not there yet. We know where you want to go. We know the right buttons to push. We get you there with a real ROI.

Marketing effectiveness; fractional chief marketing officer services (FCMO), concept to execution (C2E) B2B marketing and content marketing services and concept to content (C2C) marketing services are yours to drive your success. At a fraction of the cost and frustration of a full-time employee.

info@sladegroup.com or 512 799 4676. You’ll be glad you did!