3 Compelling Reasons You Can Confidently Outsource Your Content to a Top B2B Marketing Agency.

Updating your brand and product line blog, compiling, designing and publishing newsletters, and promoting community involvement through social media channels can be a full-time job––literally.

But hiring a full-time position to tackle the constant need to plan, write, edit, and publish content others are simply too busy to handle on their own sometimes just doesn’t fit into the budget.

Whether you’re in a budget predicament like this, or are simply looking to get the most value out of your brand and product offerings content strategy, outsourcing the work to professionals is often beneficial from just about every perspective.

1.     Save the time and money spent keeping the work in-house

Whether it’s hiring a full-time content manager or splitting content tasks up among your staff, deciding between increasing payroll expenses and throwing creative work onto your current staff is a decision you don’t have to make when outsourcing presents a considerably smaller retainer fee with no strings attached.

After adding up salary, vacation time, benefits, and training, the cost of adding a new position can be enough to convince company heads to just say, “skip it” altogether.

Outsourcing the work avoids all of these expensive headaches and gives you access to trained and experienced strategists and writers who only need time to get acquainted to your brand and audience––a process most agencies have refined for themselves.

2.     Engage an agency’s proven content creation processes from day one

Splitting up content duties among your staff is a huge organizational task if you plan on ensuring quality work is being published regularly.

Agencies establish carefully planned editorial calendars filled with a wide variety of content ideas that are planned, written, optimized, and published in the same time it can take an inexperienced writer the time to think up a list of topics––which may or may not appeal to visitors hungry for information about your franchise opportunity.

Handing this work off to those who do it day in and day out gives you higher quality content pieces while allowing your team to focus their effort on their primary roles in the company.

3.     Expert-level agencies use marketing tools to get the best results possible

Obviously, taking the time to learn the many rules of good blogging and SEO means hours of research and training not to mention acquiring the tools needed to ensure everything is just the way it should be when it comes time to publish.

Outsourcing to professionals not only gives you all of these benefits on the very first day, but also delivers content from the fresh perspective of an outsider who can easily understand what kinds of content an ideal prospect and customer will find most useful.

These are just three of the major reasons brand champions are turning to professionals to help turn their websites into lead generation tools that not only improve lead volume, but attract the quality leads who are seriously looking for the right franchise investment.

We align the teams, both marketing and sales, to deliver measurable benefits including brand enhancement, customer experiences, sales growth and industry leadership. And to sustain these core benefits through learning and doing from data and results.

Come back for upcoming posts on the details of vision, purpose, content and media working together for small and middle-market business leaders and their B2B marketing services teams.

We can keep you on the B2B marketing effectiveness and sustainability best practices path. Or get you on it if you are not there yet. We know where you want to go. We know the right buttons to push. We get you there with a strong, measurable ROI. Email us – info@sladegroup.com or call us – 512 799 4676. You’ll be glad you did!

Fractional Chief Marketing Officer (FCMO) Services. Concept to Content (C2C) Services. Concept to Execution (C2E) Services. Marketing Consultation Package.